The food service industry in an ever evolving giant that is continually shifting to meet the needs of consumers. Stephen Crivillaro owns a pizzeria in bustling New York City and made sure to spend time studying the industry and discovering his place in the restaurant business working for other restaurants before venturing off on his own to create his business. Having a plan in place is a key aspect is ensuring the success of your business and the satisfaction of customers for years to come. Before opening your business, there are many things to keep in mind to keep the process as stress-free and successful as possible.
Know your demographic. Who are you targeting when you market your products? Are you looking to meet the needs of the fast paced, quick service industry for busy consumers on the go? Are you more interested in creating an experience for your consumers and plan to offer a one of a kind environment where customers can come and relax in their down time? Or are you looking for some middle ground where you provide both options? Finding the perfect balance, keeping your brand clear, and differentiating yourself from competitors are all important when marketing yourself to your chosen audience.
Don’t overdo it. Take it as you will, but this can apply to almost any aspect of opening a business. Don’t try to offer more than you can handle in the beginning stages, don’t muddy the image of your target market by trying to appeal to everyone in one broad sweep, don’t charge too much but don’t sell yourself short. Don’t, Don’t, Don’t!
With so many areas of caution, it’s also important to never lose sight of the reason you’re opening your dream business. Do keep your vision clear and stick to your core values. Never let the pressure of success change your vision at its core. Evolving with the industry and changing to meet the needs of customers is one thing, but becoming an organization that you’re unhappy with or are no longer proud of isn’t worth it. Your business is an extension of yourself and employees are the face of your company. They can make the difference between repeat business and a bad reputation.
Entrepreneur Stephen Crivillaro knew what to expect before opening his business. His love for serving others and making a difference in his community has all come into play while he strives to provide excellent products, stellar customer service, and high-quality employment opportunities for those throughout the community. Opening a business can come with a world of worries and sleepless nights but the benefits of living your dream and seeing the results of your hard work first hand can make it well worth the added effort.